Does timing of digital alteration information matter?
Bury, Tiggemann & Slater recently published a study in Eating Behaviors which explored whether the placement of warning labels, either on or before viewing, digitally altered images would impact their effect on body dissatisfaction in women.
280 female undergraduate students viewed eleven thin ideal fashion magazine advertisements. Half viewed the advertisements with a digital alteration disclaimer, while half viewed them in their original form. Prior to viewing the images, participants read either a control message, or a message which informed them that the magazine advertisements were digitally altered.
Interestingly, viewing the advertisements resulted in increased body dissatisfaction, regardless of the condition. Additionally, none of the experimental conditions reduced social comparison or perceived realism of the advertisement.
These results suggest that providing warning labels either before viewing, or upon viewing digital alterations to images does not impact how women feel after viewing them. The researchers call for more research into ways to reduce the impact of the thin ideal on women’s body image.
The article can be accessed here – https://goo.gl/7b82MP
Co-author Marika Tiggemann was a keynote speaker at the 2012 ANZAED Conference. For more information on the 2017 ANZAED Conference, and to register, head to the conference website – http://conference.2017.anzaed.org.au